The buyer was quite surprised when he saw the symbolic price of a single dollar, but without thinking twice he bought it. Probably the seller did not put a price on the ad, and the system automatically filled out the value putting a dollar, or he made a mistake and forgot to put the zeros next to the number 1.
The manager of the dealership, Mike Nokes, said that it is a single failure and they will continue trusting in the Trade Me website to keep selling their vehicles, although it has been a blow to them, since the BMW had a real price of $3,000 dollars. He also said, “this BMW is the cheapest used car that we have sold" and tell this tale don’t make me laugh, since the activities of dealerships usually is not giving cars for free.
It was the user with the nick 'bignz' who saw the offer and immediately made the purchase, finalized before lunchtime of the same day on which it was posted, and who probably prayed so that it was accepted, or at least receive any discount or royalty from the dealership for its mistake.
For the dealership, this fact represents a small financial loss, but in the end, it could also be a clever commercial move, because at least, they will get some free advertising due to this "mistake”, and so they confirm it, saying they expect that this event gives them some advertising and some visitors to their offices in the future.
So, next time you are going to sell something online, be careful at the moment of typing the price, especially if you are selling a car.
And as you never know, it is worth saying that if you're looking to buy a car and you're short on budget, you can carefully review sites like eBay Motors to see who probably had made a mistake like this typing the price of a car on sale, you never know when an American car dealership will want to copy the idea and also wants to sell the cheapest BMW or the cheapest Mercedes-Benz in country just the draw the attention of the media.
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