Is this the world's cheapest car? No, if it is bathed in gold. The Tata Nano is the cheapest car of the world because its price is just around $2,500. With this model, Tata intended that Indian drivers change their motorcycles for four-wheeled vehicles. However, sales have not been as high as the company wanted, so to get the attention of new buyers, they launched a unique special edition. It is a model with 22 kilograms of gold, 15 of silver and different precious stones embedded.
This flashy version of the Nano was introduced in Mumbai and the design was elected by a contest. Those in charge of creating this version of the Nano were the workers of Titan Industries, a subsidiary of Tata focused on the watchmaking.
Besides drawing the attention of car buyers, this is a way to celebrate 5,000 years of the Indian jewelry business. The lines and shapes that this Nano has, reflect in a good way the culture of India.
With this model, Tata Motors intends to improve sales of this economic model, but besides showing this edition they announced a four-year warranty for all models.
Video: The cheapest car of the world, the Tata Nano, bathed in gold.