This was concluded after research made by Consumer Reports. According to the Car-Brand Perception Survey 2014 of Consumer Consumers (CR), the automotive firm Tesla is the fifth preferred by buyers in America after Chevrolet, Honda, Ford, and Toyota, who rank first in the country.
This big leap to fifth place is a huge step forward for Tesla, which ranked tenth in 2013. The Consumer Reports survey was applied to 1,578 owners of new cars who were questioned about their favorite brands and comprising areas such as performance, value, safety, quality, design, fuel economy, and technology.
The fact that Tesla is between the five favorite U.S. manufacturers and is above brands like Volvo, BMW, and Mercedes-Benz, according to Consumer Reports, makes reference to a strong change in the perception of drivers about electric cars as an alternative means of transport.
What does Tesla do for selling too many vehicles?
The Tesla S, for example, is an electric car that is part of a brand with little history or reputation, and it is not necessarily affordable, but even so, it is being sold very well. In the United States, this model already has a market share in the premium luxury segment of 8.4%, selling in certain months more vehicles than certain models of big brands like BMW or Mercedes-Benz.
A Tesla S vehicle in production.
In fact, they sell everything they manufacture and from their plants come out already between 400 and 500 units per week. Such is the demand for this car of Tesla, that they are even considering increasing production to 800 units a week.
For the moment, depending on the version and equipment requested, the delivery of the Tesla S model can take between one and three months. It is a bit difficult to know the exact number of their vehicle sales because the brand rather not talk about it, but it is estimated that in 2012 about 6,000 units were sold and in 2013 they sold worldwide over 25,000 units, with approximately 4,750 units sold in the first quarter.
Indeed, if a car, despite being electric and nothing cheap, is sold so well, it has to be because of something. What does Tesla have then to sell so much? Originality, design, cutting-edge technology, features, and the most important, environmental sense.