Today all eyes are on Toyota's reaction. The aggressive move made by Nissan with respect to the reduction on prices of some of its models is starting to worry the other automakers, especially when they are putting at risk the progress that the industry has been showing after the difficult economic recession that occurred in the country some years ago.
The cut in prices by the Japanese automaker has represented an increase in sales in the United States. For example, in the past month, the increment was about 25%, about three times more than the average growth of other brands in the industry.
Nissan has the most competitive prices at this moment for those interested in buying a new car
The biggest concern is that it is very likely that the three largest in the United States: General Motors (GM), Chrysler and Ford, follow the steps of Nissan since things have not been very well for them lately.
Today all eyes are on Toyota, a brand that has always dictated the next step as far as prices are concerned. Usually, Ford and GM have followed far behind the pricing strategy of Toyota, while Nissan has been characterized by carrying out some erratic pricing plans.
The Nissan price cuts have meant that consumers pay an average of $500 less for their vehicles. The case of the Rogue model is something special because the original price has been reduced by up to 12%. It means that, if you paid a couple of months ago for the new Nissan Rogue 2013 an amount of $22,747, today you only pay for this crossover at a cheaper price of $20,310, a price cut that would put on alert to any contender.
Photos from Nissan.com