Toyota Sales Drop 34% in August

  • toyota-sales-down

    Even so Toyota continues to lead the industry as the main brand among individuals.

The Toyota group said last week that its sales in August this year are down 34 percent in USA compared with the same month on last 2009, however Toyota stated that customer loyalty has returned to its traditional levels.

In total, Toyota (integrated by Toyota and Lexus divisions) sold 148,388 vehicles in August.

Toyota justified the steep decline in sales because of the federal incentive program "cash for clunkers" (officially called CARS), which last year raised the demand.

Customer Loyalty Is Preserved

"While results for August were behind levels, a year ago when the CARS program generated a significant increase in sales for the brand, we are now satisfied of what we have done this month," said Don Esmond, Toyota's Vice President of Operations in the United States.

"The rates of customer loyalty have returned to the traditional levels as Toyota continues to lead the industry as the main brand among individuals," said Esmond.